My task was to redesign the UI of kaufDA and make it more contemporary and clean. One goal was to get featured in the app stores more often and attract and retain more users.

To create a new look but still keep a familiar and intuitive UI, I started with small workshops to collect and discuss competitors and popular approaches. Thereby it was quickly possible to define a clear direction.

After several drafts and internal user tests, the final design got developed and exceeded our expectations. kaufDA has since been featured multiple times in the app stores and also in marketing magazines such as Horizont.

In addition, we were able to add new features to the new design, such as blog articles, cashback and banners which helped to further modernize the app.

2019